!VAMOS A MEXICO!

IT'S TIME TO RISE FOR THE
2025 SOLA SUMMIT

October 4 – 7, 2025

Block those calendars. Book your flights. Stock up on sunscreen.
Register Today!

Let the countdown begin!

Early Bird Registration Rate - May 15 – July 15 = $495
Regular Registration Rate – Begins July 16 = $550

AN AGENDA FIT FOR PARADISE

Click on each day to see the daily schedule of events.

12:00 PM – 6:00 PM
Registration - Group Lobby
2:00 PM – 5:00 PM
HubSpot Plus+ Mastery - Salon F/G/H
2:00 PM – 5:00 PM
Rent Manager One-on-One Meetings – Palenque (registration required)
3:00 PM – 5:00 PM
Development Lounge – Chichen Itza I & II
5:00 PM – 6:00 PM
New Franchisee Reception – Seaside Garden
5:00 PM – 6:00 PM
Manager Meet-up Happy Hour - Salon F/G/H
6:00 PM – 9:00 PM
Mayan Nights Welcome Reception & Vendor Showcase – Beachside Garden

7:30 AM – 4:00 PM
Registration & Information Desk - Ballroom Lobby
8:00 AM – 9:00 AM
Breakfast & Vendor Showcase - Tulum Terrace
8:30 AM – 12:30 PM
General Session, Sola Stories & Keynote Speaker - Salon A-E
10:00 AM – 10:15 AM
Break & Vendor Showcase - Tulum Terrace
12:30 PM - 1:30 PM
Lunch & Vendor Showcase - Tulum Terrace
1:30 PM – 2:05 PM
Ignite Innovation: Vagaro Partner Presentation - Uxmel I & II
2:15 PM – 4:15 PM
Development Market Review 1:1 Sessions – Palenque (registration required)
2:15 PM – 3:05 PM
Breakout Sessions

Reimagine Sola Sales: Hospitality Meets Hustle - Salon F
Ignite Connection: Lease-to-loyalty Retention Plays Panel Session - Uxmel I & II
Strengthen the Space: Mastering R&M for Operational Excellence Panel Session – Salon G
Elevate Local Marketing: Storytelling Magic that Sells – Salon H
3:15 PM – 4:05 PM
Breakout Sessions

Reimagine Onboarding: 30/60/90 That Works - Salon F
Ignite Interest: Tactics That Drive Tours& Build Momentum - Uxmel I & II
Strengthen the Strategy: Development Deep Dive Panel Session – Salon G
Elevate Local Marketing: Storytelling Magic that Sells – Salon H
6:30 PM – 7:00 PM
Awards Reception - Ballroom Lobby
7:00 PM – 11:00 PM
Awards Dinner & Dueling Piano Post Party - Salon A-E

7:00 AM – 12:00 PM
Registration & Information Desk - Ballroom Lobby
Morning
Breakfast on Own
8:30 AM – 1:00 PM
Pickleball Tournament - Tulum Terrace
Lunch on Own
2:00 PM – 6:00 PM
Sola Pool Party - Adult Pool
Evening
on Own

All Day
Departures

KEYNOTE SPEAKER
Riaz Meghji

Human Connection Expert; Author, Every Conversation Counts: The 5 Habits of Human Connection That Build Extraordinary Relationships

Riaz Meghji is a human connection expert and author of the book "Every Conversation Counts: The 5 Habits of Human Connection That Build Extraordinary Relationships". His insights have been featured in Fast Company, Harvard Business Review and Financial Post. After one conversation led him to take a dramatically different career path that changed his life for the better, he became dedicated to exploring the ways that authentic human connection can change lives and organizations.

WELCOME TO JW MARRIOTT CANCUN

LOCATION
JW Marriott Cancun is situated in the heart of the Hotel Zone, where a majestic Caribbean beach is ready to welcome you upon your arrival.

ROOMS
Relish in a luxurious stay complete with stunning views of the Caribbean Sea and elegant décor in a premium ocean view room. A group rate, which includes a meal plan, has been secured for Sola Summit.

$568/night Single Occupancy Room - – includes all taxes, fees and meal plan
$751/night Double Occupancy Room – includes all taxes, fees and meal plan

RESERVATIONS
Please contact corinne@cmievent.com if you need to book a room.

ROOM RATE INCLUSIONS

Daily breakfast, lunch and dinner at leisure in hotel restaurants during regular operational hours.
All guests of the group are required to take part in any private meals scheduled on the agenda.
Gold Standard Open Bar from 12:00 pm to 1:00 am during regular operation hours in restaurants and 4 hours daily during private functions
Room service and Deli products
Dry Snacks at the Beach/Pool restaurants during service hours
Minibar with two (2) sodas, two (2) domestic beers, two (2) bottles of water (335 ml) and two (2) snacks per room per day
Wireless Internet
Applicable taxes (currently 16% VAT and 5% local tax)
Service charges for all meals (15%)
Housekeeping & porterage gratuities

The following restaurants in JW Marriott Cancun are included: Gustino Italian Fine Dining, Beachwalk Restaurant, Bravio Restaurant & La 16 Speakeasy Bar, and Sasi Thai Restaurant. Explore dining options and make reservations here!
https://www.marriott.com/en-us/hotels/cunjw-jw-marriott-cancun-resort-and-spa/dining/

TRAVEL & TRANSPORTATION

PASSPORTS
Passports are required for travel to Mexico for all attendees – it must also have six months of validity remaining. If you do not have a passport it is suggested you apply now as it can take a few months to process. Review the timing and elect to expedite the passport process if you think it will not make it in time.

First Time Applicants – visit this site for details: http://travel.state.gov/passport/get/first/first_830.html

Passport Renewals – visit this site for details: http://travel.state.gov/passport/renew/renew_833.html

BY AIR
Please book your flight to Cancun International Airport (CUN).

ARRIVAL AT CANCUN AIRPORT – Customs & Immigration
Your Summit registration includes roundtrip airport transfers.

Upon guest arrival at the Cancun airport, you will proceed through immigration where you will present your passport and then proceed to baggage claim.
After collecting your bags at baggage claim, you will then proceed through customs and exit the terminal. You will pass a hallway full of "timeshare agents" who can be quite aggressive, keep walking until you get outside of the airport.
A Sola Summit travel staff member will be located just outside the airport holding a sign with the Sola Salon Summit logo and they will direct you to your transfer vehicle. It is an approximate 15-20 minute transfer from the airport to JW Marriott Cancun.

DEPARTURE TO AIRPORT
You will be receiving a departure notice upon check-in indicating your departure time for the transfer back to the airport.

TRAVELING IN MEXICO

CELL PHONE – Check on your international coverage.
Traveling internationally with a cell phone can be expensive due to roaming usage fees. It is always best to check with your provider regarding international services and be sure to adjust your phone settings accordingly on your personal device.

TIME ZONE - Clocks are set to Eastern Standard Time.
Cancun is on Eastern Standard Time.

WEATHER – Expect warm sunny weather!
Cancun weather boasts year round sunshine making it ideal for a vacation at any time of year. The weather is tropical and humid with temperature ranges from 75° to 91°.

CURRENCY – The Mexican currency is the Peso.
The official currency is the Mexican peso but U.S. dollars are also widely accepted. The hotel can also exchange money.

LANGUAGE – Spanish is the predominate language in Mexico.
The official language spoken in Mexico is Spanish. Most of the locals working in the tourism industry and in Cancun speak English.

ELECTRICITY – Mexico uses the same voltage as the US.
The standard electricity supply is 110 volts and the hotel will support U.S. plugs. All of your electronics should make the transition without any fuss at all. No need for adapters.

SAFETY – Valuables in your safe and be aware of the surf!
It is suggested that you lock all your valuables in your hotel safe, including your passport. Only take with you what you need. It is not necessary to carry your passport with you, it should stay in your safe.

Ocean safety is of the utmost importance when visiting an ocean destination. Don't swim alone, and follow the international signage posted at beaches that alerts swimmers to strong currents, sharp coral, high surf, and dangerous shore breaks. Check with lifeguards at each beach for current conditions, and if the red flags are up, indicating swimming and surfing are not allowed, don't go in. Waters that look calm on the surface can harbor strong currents and undertows.

WHAT TO PACK – Pack for warm tropical weather.
Mexico is resort casual: sandals, bathing suits, and comfortable, informal clothing are the norm during the day. Shorts are standard daytime attire, along with a T-shirt or polo shirt. However, some of the resort restaurants are more dressy, and may require closed toe shoes, collar shirts and long pants for men.

If you are taking prescription medication bring enough to last for the entire trip, plus an additional day or two, and be sure to pack all medications, valuables, and extra glasses in your carry-on bag, not in luggage that will be checked with the airlines. You may want to pack your carry-on with a quick change of clothes, your swimsuit, and any other items you may need before your luggage is delivered to your room.

ATTIRE

Welcome Reception:	Resort Casual
Awards Dinner:	Semi Formal
Pickleball:	Palm Beach Chic, Neon Team Jerseys, Matching Colors….its up to you! Have fun with your teammate and dress up if you desire. Sneakers and athletic attire are suggested.

SOLA PICKLEBALL CLUB

New this year! Embrace your competitive spirit at the Sola Summit Pickleball Club Charity Tournament. Proceeds from the tournament will benefit Beauty Changes Lives. Grab a partner and register for friendly competition and bragging rights as the first Sola Summit Pickleball Club champion! Don't have a partner? Register as a single player and we will match you up. We encourage you to have fun, dress up with your partner, and bring on the friendly competition. All levels of play are welcome to register. Not able to play? Come out and cheer the teams on while sipping on the signature drink "The Dink" and donate! We welcome all to come out and play for a great cause!

What is Pickleball?
https://usapickleball.org/what-is-pickleball/

About Beauty Changes Lives – click here for more information.
Beauty Changes Lives is a 501c3 charity, not a membership organization. We are committed to uniting the beauty industry to support the next generation of beauty and wellness professionals. Since its inception, Beauty Changes Lives has raised over $8 million for scholarships and programs designed to support and elevate a professional career. We have changed the lives of more than 1,500 beauty and wellness professionals, their families and communities. Beauty Changes Lives facilitates scholarships, mentorships, advanced education, and resources for cosmetology, nail, massage, make-up, barber, and esthetics professionals.

RESPONSIBILITY STATEMENT

Sola Salons, CM&I, Destination Mexico, the JW Marriott and their respective parent, subsidiary, and affiliated companies maintain no control over the personnel equipment, or operations of any air, water, or surface carrier, ship line, bus, limousine company, transportation company, hotel, restaurant, or other person or entity furnishing services, products, or accommodations as part of the trip. All of these suppliers are independent contractors.

Sola Salons, CM&I, Destination Mexico, the JW Marriott and their respective parent, subsidiary, and affiliated companies shall not be liable for any injury, damage, loss, expense, accident, delay, inconvenience, or irregularity which may be caused or contributed to (1) by any wrongful, negligent, unauthorized act, or omission on the part of these suppliers or any of their agents, servants, employees, or independent contractors, (2) by any defect in or failure of any vehicle, equipment, instrumentality, service, product, or accommodation which is owned, operated, furnished or otherwise used by any of these suppliers, (3) by any wrongful, negligent, unauthorized act, or omission on the part of any other person or entity not under the direct control of Sola Salons, CM&I, Destination Mexico, the JW Marriott. respectively, or (4) by any other cause, condition, or whatsoever beyond the direct control of Sola Salons, CM&I, Destination Mexico, the JW Marriott, respectively.